Have you ever wanted to become more likeable? Wondered why your co-worker always gets the raise she asks for? Or how your buddy seems to talk his way out of speeding tickets? Steven Goldstein’s The Turn-On explains exactly that!

Not to be confused with a self-help book, The Turn-On illustrates the key components to becoming the best version of yourself. This includes the Gateway, Foundation, Clincher and Conscience traits that likeable people possess. Passion, presence and erudition combine to form Captivation, a Gateway trait. Being true to your origins, radiating coolness of temper and being willing to open up creates Authenticity, a key foundational aspect to keep us wanting more. A certain toughness, courage and confidence in oneself, Protectiveness can make or break the package. Finally, Perceptiveness and Compassion are the je ne sais quoi of this equation.

Like most good stories, there is a clear progression from beginning to end in the journey of how and why we like people. Including a playful ‘epilogue’ into how this certain admiration can be lost and sometimes, regained. Goldstein uses clear examples and recognizable names. He also reiterates his key points, always providing a brief but comprehensive chapter summary. Above all, the book demystifies ‘likeability’ as a useful tool, both for understanding how we are affected by it and also how we can affect others in a positive way. This power is truly left to the readers.